Project
BRU Car Seat Finder
Role
UX Strategy, Interaction Design & Prototyping
Period
2017
Helping parents quickly narrow in on the safest car seat for their child by pairing education with an interactive prototype that validated the user journey before development.
Experience Defined
End-to-end microsite planned
Prototype Built
Interactive Axure flow
UX Strategy
Lead design + testing
01
Getting Interactive
Prototyping the journey before building
Interactive Prototype
I built a high-fidelity Axure prototype to model the complete decision flow for new parents. It let us observe how users moved from education into product discovery and surfaced gaps before any code was written.
The prototype also became the backbone of moderated user testing, providing early data on navigation clarity, copy comprehension, and where to simplify choices.
02
The Drawing Board
Exploring navigation and product storytelling
Drawing Board: Navigation
Early sketches focused on educating parents about age ranges while doubling as navigation. The concept offered a quick way to jump to the right seat type without overwhelming first-time buyers.
Drawing Board: Product Component
This component explored showcasing a single seat with a rotatable view and pop-up details. The idea later informed interactive product storytelling used in other microsites like TRU Fanvault.
03
Finding Your Way
Guiding shoppers with clear filtering and comparison
Search Filter Options
The wireframe framed the full-page experience, balancing education with product results. Filters prioritized the essentials—child age and weight—so shoppers could quickly narrow down compatible seats.
Comparison Component
Once parents identified their seat type, a comparison tool let them view up to four products side by side. It simplified trade-off decisions by surfacing specs and safety details in one view.
04
Going Beyond
Reducing friction after the decision
Store Locator
A lightweight store locator concept helped parents find nearby inventory. It removed a key blocker for in-store shoppers who wanted reassurance before purchasing.
Educational Resources
Safety guidance often arrives just-in-time. Centralizing legal and installation resources kept critical information accessible while parents compared options or prepared for pickup.